The Struggles of Lead Generation: Problems and Solutions

According to a recent report published by Hubspot, an overwhelming 61% of marketers identified lead generation to be their number one challenge. On a similar note, a survey conducted by BrightTALK revealed that 53% of salespeople spend at least half of their entire budget on…

Creating a B2B Marketing Database for Sales Growth, From Scratch

An essential aspect of a successful business is acquiring new contacts. A complete, updated B2B marketing database on the target industry plays a crucial role in the sales and marketing team’s productivity, growth, and success. And improving it with frequent updates makes your sales team…

4 Crucial Reasons to Use an AI Lead Generation Software

Lead generation has long been a critical component for businesses. When implemented successfully, lead generation strategies create solid relationships with qualified clients who are eager to invest in your business for a long time. With the advent of AI, this task is becoming easier than…

How To Get More B2B Sales Leads Faster!

Today’s customers are spoiled with choices. They have the power to select, switch, and shuttle.  So, what’s the key to attracting new leads in a market that is so dynamic? If you’re looking for some lead generation ideas that won’t waste your time, you need…

How to Use the Most Powerful Sales Prospecting Tool for Lead Generation

Since the advent of cutting-edge technology, specifically Artificial Intelligence, we have seen companies switching to modern routes to generate qualified leads for their businesses. Still, a lot of businesses work with legacy, disconnected tools that fail to give them the insights they need for better…

7 Simple Steps for B2B Marketing Beginners

Before we get into the specifics of these 7 innovative B2B marketing strategies, let’s first get you acquainted with how B2B marketing works. Rachel is a sales representative who works for Zapter, an email software company. When attending the annual IT trade show, Rachel met…

How to Generate Marketing Qualified Leads in a Digital World

Our current digital era has revolutionized the way we conduct business, compelling marketers around the world to find innovative and effective methods to generate leads. The success of an enterprise is predominantly determined by its ability to sell; organizations that fail to successfully market their…

How To Become a Successful Salesperson

A Sales job is no easy task, and there is a lot more science to it than what meets the eye. A good salesperson is someone who offers more than an excellent pitch. They are persistent, empathetic, and know how to handle rejection. The focus…

Smart Strategies to Build Your B2B Contact Database

B2B buyer behavior continues to evolve at breakneck speed, fuelled by a slew of new technologies and insights. In this ever-changing landscape, it’s understandable that B2B marketers are finding it difficult to re-calibrate their lead generation strategies. Some B2B brands are improving their prospect conversion…

7 Incredibly Effective Marketing Hacks

The world of marketing can be undeniably complex and the B2B marketing scene, in particular, is brimming with a plethora of challenges.  Selling to another business can be much trickier than selling to an individual customer. Decisions in the B2B industry go beyond just personal…

Types of leads: How to have a steady sales pipeline

Zig Ziglar, an author, salesman, and motivational speaker, once stated, “You are out of business if you don’t have a prospect.” Lead Generation is the need of the hour for every organization, regardless of its size. However, this seems like an arduous task. As a…