Sales processes are all about volume and velocity. Whether it is the first day of the month or the last day, if you are not marching towards your target figures, then you are not moving at all! However, when you are racing against the clock…

When reaching out to customers with an advertisement or a marketing message, it is essential to target the right market with the right message. If not – your message may reach thousands of people, but only a handful may be interested in your product, and…

The stage is set; your B2B sales and marketing team has discovered a hot, new lead. Now, it is only a matter of contacting your POC who can endorse your product or service and get the nod on the purchase! It sounds like an easy…

For those not in sales, selling products and services to clients sounds like an easy job. You make a few calls, reach out to potential clients, pitch your items, make some sales, and reach your targets. How you sell matters. What your process is matters….

Imagine a scenario where Companies A and B have identified similar audiences to target while selling their product or service. Both the companies leverage the firmographic (company size, product/service, industry, revenue, location, etc.) and demographic (titles of the contact, contact information, social media handles, etc.)…

The Coronavirus pandemic has been scary, to say the least. The unpreparedness of the world has brought us at a juncture where the future appears hazy and uncertain. Everyone is affected by the outbreak in one way or another. Schools and colleges have shut down….

The novel coronavirus or COVID 19 has most people locked inside their homes, owing to complete or partial lockdowns in major economies around the globe, which is essential to flatten the curve but also has several impacts on businesses. For example, disrupted supply chains, fluctuations…

Traditionally, sales and marketing are considered two different business functions. On the one hand, marketing relates to generating interest in the goods and services being sold, while sales refer to the set of defined activities that will convert a prospect into a buyer. However, both…

The B2B sales prospecting process, while a shared source of anxiety for sales professionals, is the most crucial facet of selling for almost all businesses. Sales professionals often find themselves racing against the clock to meet quotas. In fact, 42% of sales professionals regard prospecting…

There are many ways to be a good salesperson. On the flip side, there are even more ways to be a poor sales rep. Somewhere in between these extremities lie the good salespeople with poor technique. Sales, by its inherent nature, is a dance of…

Here’s some food for thought. When it comes to the sales process (or the prodigal ‘sales cycle’), who do you think is at the steering wheel? Ask any experienced salesperson, and the answer would be the same – the decision-maker. With that being said, the…

Any business that’s in it is for the sake of making money. Plain and simple. That’s more or less the reason why they sell. While this is as obvious as the morning sun, understanding how that money is earned, recorded, categorized, and analyzed isn’t. There…