Sales processes are all about volume and velocity. Whether it is the first day of the month or the last day, if you are not marching towards your target figures, then you are not moving at all! However, when you are racing against the clock…

For those not in sales, selling products and services to clients sounds like an easy job. You make a few calls, reach out to potential clients, pitch your items, make some sales, and reach your targets. How you sell matters. What your process is matters….

Imagine a scenario where Companies A and B have identified similar audiences to target while selling their product or service. Both the companies leverage the firmographic (company size, product/service, industry, revenue, location, etc.) and demographic (titles of the contact, contact information, social media handles, etc.)…

The novel coronavirus or COVID 19 has most people locked inside their homes, owing to complete or partial lockdowns in major economies around the globe, which is essential to flatten the curve but also has several impacts on businesses. For example, disrupted supply chains, fluctuations…

Traditionally, sales and marketing are considered two different business functions. On the one hand, marketing relates to generating interest in the goods and services being sold, while sales refer to the set of defined activities that will convert a prospect into a buyer. However, both…

Here’s some food for thought. When it comes to the sales process (or the prodigal ‘sales cycle’), who do you think is at the steering wheel? Ask any experienced salesperson, and the answer would be the same – the decision-maker. With that being said, the…

There are good questions. There are very good questions. And then there are questions that lead to sales. Everyone can ask questions. However, the trick to close more deals is to ask the right questions that add value to the prospect qualification process. As a…

“Jacob, tell me about your product and pricing in detail. You’ve been discussing this with Emma for months now and she seems convinced. So, today we are here to close the deal.”, said Olivia, CTO of the client’s company. This was Jacob’s only chance to…

As a salesperson, you’ve probably faced more dead deals than you’re willing to acknowledge. So much so that they have become an expected outcome of your sales process now. With 98% of the leads that salespeople receive not resulting in closed business, you’re hardly to…

With over 4 billion email users worldwide, it is no surprise that cold emailing is at its peak right now. On average, a regular email user receives 147 new emails per day. While this is a positive number for reaching out via this medium, you’re…

Accenture, in a recent report, pointed out that up to 90% of B2B executives consider customer experience (CX) as a critical factor in achieving their organizations’ strategic priorities. Another study indicates that 75% of business buyers expect companies to anticipate their needs and send relevant offers,…

No company will ever take the risk of hiring a developer before testing their coding and development skills. So why should they hire a salesperson without testing out their capacity to sell? Bad hiring decisions can have great financial implications, considering companies lose nearly 30 to…