An Explanation with Examples of Total Addressable Market Analysis This article is a continuation of our earlier article – What Is Total Addressable Market and How Does It Work? As you know, the total available market demonstrates the overall market opportunity that exists within the market for your…

Comprehensive guide on how to use LinkedIn as a lead generation platform:

In the B2B sales, one of the crucial parts of growing business comes from the leadgen process. It is not only restricted to emailing your potential customers but more than this, it is continuously identifying and connecting with your target customers. For your sales and marketing team, it is hard…

  Did you know that instead of using the bulk of their time selling, sales agents actually spend 66% of their time dealing with data entry, making quotes, and other administrative tasks? With these, Salesforce says that 57% of salespeople do not expect to reach…

For any business, finding customers is #1 crucial job to do. Getting new customers onboard is the most time-consuming and resource-consuming activity carried out by sales and marketing teams. Often, business relies on traditional marketing methods to yield new customers and generate revenue. These sales…

As a business owner, one of the worst things you would ever want to face is a disconnect between your marketing and sales. Unfortunately, such is the case with the majority of B2B enterprises today. Here is how the lead generation process of most “struggling”…

IT Leader Replaces Rainking with Clodura, Sees 80% Inside Sales Growth Amitabh Bose, COO of a Mumbai-based leading IT services provider with a team of 1,000 employees, shares his testimony of how moving from Rainking to Clodura propelled the productivity of his inside sales team…

Companies often struggle to reach out to their prospects and customers. A great product and excellent management make benefits of sales and marketing teams base for the success of a company, but what if it doesn’t reach the segment of the market, it should be…

Customers are the heartbeat of any company. They are the sole pillar that rakes in the revenues and helps you expand your company’s horizon. Hence, it goes without saying that you might be doing everything in your power to attract more build a customer database….

Email marketing is one of the most popular and affordable marketing techniques that are extensively deployed by businesses to reach out to new prospects. It allows you to reach thousands of potential customers with just a click of a button. As a result, email marketing…

Whatever business you may be in, the importance of email marketing cannot be understated. This is due to the fact that whatever brings money into your pocket can never be termed as a failure. Statistics state that an email campaign provides the highest ROI out…