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    Rohit Roy

    Rohit leads the marketing team at Clodura.AI. He develops &implements profitable strategies to position, promote & generate interest & demand for the platform. He is a full-stack marketer with vast experience and interest in marketing technologies. He has 11 years of B2B marketing experience in software & engg. products, services and digital publishing.
    Coronavirus

    8 Businesses Recording Growth Amidst the Coronavirus Outbreak

    by Rohit Roy March 12, 2020 Reading Time: 7 min.

    The recent outbreak of the potentially fatal virus which has spooked countries over the world is also making headlines for disrupting global practices across sectors. The wave of uncertainty brought about the virus is leading major institutions and banks to cut forecasting for the global…

    Blogs
    email bounce guide

    Email Bounce Guide: Different Types of Email Bounces and How to Fix Them

    by Rohit Roy March 11, 2020 Reading Time: 11 min.

    Did one of your emails bounce back? Don’t worry; it happens to the best of us. Emails have been a time-honored way of corresponding with people for reasons both professional and personal. You send emails for almost every use possible. That being said, the sphere…

    Blogs
    spam traps

    What Are Spam Traps & How to Identify and Avoid Them?

    by Rohit Roy March 9, 2020 Reading Time: 8 min.

    As per the Deliverability Benchmark Report, nearly 20% of the emails you send to your subscribers fail to make it to their inbox. This fact highlights that no matter how hard you work on your subject line and the email content, one out of five…

    Blogs 0
    Value Proposition

    What Is Value Proposition: Definition, Explanation & Examples

    by Rohit Roy March 5, 2020 Reading Time: 9 min.

    Selling your product in 2020 is only going to get tougher! Research suggests that visitors to your website seal your fate in less than 15 seconds. Yes, you only get about one-fourth of a minute to amaze your site visitors before they potentially lose interest and…

    Blogs 0
    BANT

    BANT Sales: The Top Questions You Need To Ask to Qualify Prospects in 2020

    by Rohit Roy March 2, 2020 Reading Time: 11 min.

    There are several crucial factors that can help transform your relationship with your clients from potential to actual. For example, timing; connecting too early means that your lead is not ready to make the purchase. On the other hand, waiting it out for too long…

    Blogs 0
    sales playbook

    Best Practices to create a killer sales playbook template

    by Rohit Roy February 27, 2020 Reading Time: 11 min.

    In football, a play is the “plan of action” or the “strategy” the players are to use to move the ball down the field. Similarly, a sales play gives your sales team the methodology they ought to use to move the prospect from the discovery…

    Blogs 0
    Direct dials

    How to Build Your B2B Contact List with Emails and Direct Dials

    by Rohit Roy February 27, 2020 Reading Time: 8 min.

    Fun Fact: You sales intelligence to acquire a new client than to retain an existing one!  It must also be mentioned herein that howsoever important customer retention may be, getting new clients is a clear indicator of the growth of an organization. Needless to say,…

    Blogs 0
    cold calling

    Cold Calling Tips & Tricks: How to Find Phone Numbers for Sales Prospecting

    by Rohit Roy February 25, 2020 Reading Time: 7 min.

    Cold calling is one of the hardest aspects of a sales rep’s job, considered an outdated method in the digital age by most sales professionals. Unfortunately for them, cold calling is also one of the most effective ways to reach potential customers. And the numbers…

    Blogs 0
    motivational-quotes

    Best Sales Quotes for Sales Team Motivation

    by Rohit Roy February 21, 2020 Reading Time: 5 min.

    1- “Stop selling. Start helping.” – Zig Ziglar  2- “In sales, a referral is the key to the door of resistance.” – Bo Bennet  3- “You have to drop your sales mentality and start working with your prospects as if they’ve already hired you.” –…

    Blogs 0
    Sales leads

    The Ultimate Guide to Qualify Sales Leads

    by Rohit Roy February 20, 2020 Reading Time: 12 min.

    The world of sales today is even more competitive than it was just a few years ago. Accelerated by the sea of companies and consumers who need these companies, the job descriptions of sales reps are getting tougher and tougher, with 61% believing it was…

    Blogs 0
    GPCT or BANT

    GPCT or BANT – How to Qualify Sales Leads in 2020

    by Rohit Roy February 18, 2020 Reading Time: 9 min.

    As a sales or marketing professional, you must have come across the term ‘lead qualification’ or ‘prospect qualification’ multiple times. In simple terms, a lead is someone who can potentially become a customer – meaning not all the leads that enter your sales funnel are…

    Blogs 0
    20 B2B Leads

    20 B2B Cold Calling Tips to Generate More Meetings 

    by Rohit Roy January 31, 2020 Reading Time: 12 min.

    Did you know that a staggering 49% of buyers prefer cold calling as the first point of contact?  Cold calling is not dead.   On the contrary, it has been found that a large number of prospects, especially in the technology and professional services, respond well to cold calls.  …

    Blogs 0
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