The recent outbreak of the potentially fatal virus which has spooked countries over the world is also making headlines for disrupting global practices across sectors. The wave of uncertainty brought about the virus is leading major institutions and banks to cut forecasting for the global…

Did one of your emails bounce back? Don’t worry; it happens to the best of us. Emails have been a time-honored way of corresponding with people for reasons both professional and personal. You send emails for almost every use possible. That being said, the sphere…

As per the Deliverability Benchmark Report, nearly 20% of the emails you send to your subscribers fail to make it to their inbox. This fact highlights that no matter how hard you work on your subject line and the email content, one out of five…

Selling your product in 2020 is only going to get tougher! Research suggests that visitors to your website seal your fate in less than 15 seconds. Yes, you only get about one-fourth of a minute to amaze your site visitors before they potentially lose interest and…

There are several crucial factors that can help transform your relationship with your clients from potential to actual. For example, timing; connecting too early means that your lead is not ready to make the purchase. On the other hand, waiting it out for too long…

In football, a play is the “plan of action” or the “strategy” the players are to use to move the ball down the field. Similarly, a sales play gives your sales team the methodology they ought to use to move the prospect from the discovery…

Fun Fact: You sales intelligence to acquire a new client than to retain an existing one!  It must also be mentioned herein that howsoever important customer retention may be, getting new clients is a clear indicator of the growth of an organization. Needless to say,…

Cold calling is one of the hardest aspects of a sales rep’s job, considered an outdated method in the digital age by most sales professionals. Unfortunately for them, cold calling is also one of the most effective ways to reach potential customers. And the numbers…

1- “Stop selling. Start helping.” – Zig Ziglar  2- “In sales, a referral is the key to the door of resistance.” – Bo Bennet  3- “You have to drop your sales mentality and start working with your prospects as if they’ve already hired you.” –…

The world of sales today is even more competitive than it was just a few years ago. Accelerated by the sea of companies and consumers who need these companies, the job descriptions of sales reps are getting tougher and tougher, with 61% believing it was…

As a sales or marketing professional, you must have come across the term ‘lead qualification’ or ‘prospect qualification’ multiple times. In simple terms, a lead is someone who can potentially become a customer – meaning not all the leads that enter your sales funnel are…

Did you know that a staggering 49% of buyers prefer cold calling as the first point of contact?  Cold calling is not dead.   On the contrary, it has been found that a large number of prospects, especially in the technology and professional services, respond well to cold calls.  …