B2B Lead Generation Challenges for Small Business: Problems and Solutions
Table of Content:
- Introduction to B2B Lead Generation Challenges
- 3 Main Lead Generation Problems
- All-in-One Solution for All Lead Generation Challenges
According to a recent report published by Hubspot, an overwhelming 61% of marketers identified b2b lead generation challenges to be their biggest problems of small business. On a similar note, a survey conducted by BrightTALK revealed that 53% of salespeople spend at least half of their entire budget on generating leads.
The numbers paint a vivid picture; lead generation is incredibly difficult and enterprises around the world are suffering. Despite spending a massive portion of their budgets on trying to find promising leads, businesses often fall short.
But why exactly is lead generation proving to be so challenging?
Let’s take a closer look at potential small business lead generation problems that are hindering your organization’s ability to lead generation complex sales.
Missing the Target Audience
When it comes to generating promising leads that eventually turn to sales, nothing can be more important than truly understanding your audience. Unfortunately, one of the most prominent b2b lead generation challenges or so-called small businesses struggle with lead generation is due to marketers failing to identify the Total Addressable Market (TAM).
Due to several reasons, most notably the COVID-19 pandemic, customer requirements have become notoriously volatile. In this ever-changing scenario, determining the true audience for your product can be an increasingly main lead generation challenge and despite spending a fortune on small business marketing pain points campaigns, the results are underwhelming.
Data Without Information
Another prominent issue that plagues B2B businesses is an overabundance of unnecessary data. For organizations that need to act promptly to identify and secure leads, having to rummage through excessively large amounts of bad data can be a monumental issue.
In common, the challenges in lead generation for small businesses and enterprises today have large pools of data but lack proper insight into what the data represents and how information can be converted into progressive actions.
Scoring Low on SEO
Search Engine Optimization (SEO) plays an integral role in modern b2b lead generation by increasing the awareness of your product or marketing campaign through organic website traffic. The better the SEO score for a webpage, the higher the possibility of it being displayed by search engines during relevant search queries.
The lead generation problem that most small businesses and enterprises face is that their content is not SEO optimized. This means their products and campaigns regularly achieve engagements that are below expectations. A fundamental reason for this issue is a blatant lack of relevant keywords and uninteresting webpage content.
The All-in-One Solution for All B2B Lead Generation Challenges
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