With the advent of technology in sales and the birth of sales automation software and related tools, it was presumed that sales robots are bound to take over the industry. However, these fears were put to rest as it soon came to light that the…

The world of sales has undergone a sea of change. Today, owing to decreasing profit margins and heavy competition in most industries, businesses are looking at sales and marketing models that are less cost-prohibitive and possess higher closing rates as compared to the traditional outside…

Speaking of Follow-ups, this needs to be the top priority in sales reps’ task. You cannot expect the customer to reply actively and promptly every time you send out an email. Whether you have talked to prospective customers in an event, or via emails, over…

1. Personalize- Mass emails are now an old part of outbound marketing. Customize your email with customer’s name, company name, designation, citing a relevant happening, addressing a specific problem Mass email vs. personalized email Mass Email– It is the same email sent to an extensive subscriber list yielding a low conversion…

  Top excel data analysis functions you need to know   As a sales executive, maintaining sales lead database in excel sheets is a big task. You experience the agony of selecting or choosing formulas or applying those functions to analyze your data sets. If...

An Explanation with Examples of Total Addressable Market Analysis This article is a continuation of our earlier article - What Is Total Addressable Market and How Does It Work? As you know, the total available market demonstrates the overall market opportunity that exists within the market for your...

  Want to know your Total Addressable Market? You Need to Read This First   Do you know your market size? Knowing market size can help you find out how big is your business relative to the market. As a business owner, you can even understand how much potential it...

Comprehensive guide on how to use LinkedIn as a lead generation platform:

In the B2B sales, one of the crucial parts of growing business comes from the leadgen process. It is not only restricted to emailing your potential customers but more than this, it is continuously identifying and connecting with your target customers. For your sales and marketing team, it is hard…

  Did you know that instead of using the bulk of their time selling, sales agents actually spend 66% of their time dealing with data entry, making quotes, and other administrative tasks? With these, Salesforce says that 57% of salespeople do not expect to reach…

For any business, finding customers is #1 crucial job to do. Getting new customers onboard is the most time-consuming and resource-consuming activity carried out by sales and marketing teams. Often, business relies on traditional marketing methods to yield new customers and generate revenue. These sales…

As a business owner, one of the worst things you would ever want to face is a disconnect between your marketing and sales. Unfortunately, such is the case with the majority of B2B enterprises today. Here is how the lead generation process of most “struggling”…