It has been more than 50 years since the origin of emails. Keeping pace with the rate of technological innovation over time and the innumerable new ways to connect with others over the internet, any expert would have bet on emails being obsolete years ago….

Email Marketing is crucial to master for every business owner in today’s digital world. One of the initial steps to implement it is learning how to build an email list, which may seem like a daunting task at first. But once you get the ball…

The world has been heading towards automation for a long time and no industry has been immune to the process. Prospects of the future, like self-driving cars, smart homes, and sales pipeline intelligence are already here. It is time we embraced this change. The reason…

Sales intelligence and marketing automation is becoming more and more important because of the highly competitive business industry and the rise of startups. There are so many areas to tap into- social media, news, job portals, etc. that manual sales effort are just not enough,…

Sales and marketing automation usually go hand in hand, serving as two of the strongest pillars on which every business stands. However, due to their similarities, it can be difficult to tell them apart. The only way to learn about the difference between sales and…

When it comes to a sales lead, what do you value the most – quality or quantity? If your affirmation goes with the latter then you can count yourself among the majority of the managers who share the same belief. It is not hard to…

Most of the prominent companies agree that Artificial Intelligence is the future for sales and marketing, as reported by Enrique Dans who wrote for Forbes recently. It shouldn’t come as a surprise when the tech giants are already researching and improving their proprietary AI products….

According to Email Statistics Report- Radicati Group, there are over 4.5 billion email accounts in the world, and on average more than 180 billion emails are sent every day.  Considering the numbers, wouldn’t you agree that the platform has tremendous potential? If you could market…

Inbound marketing is highly effective even today. As long as the content used is of high quality, generating high-quality leads is never a problem. It is no surprise companies are generating ample lead quality through their websites and blogs. However, there is one major problem…

Natural Language Processing (NLP) is quite simple, and yet quite complex at the same time. Essentially, it is exactly what it sounds like- the processing of natural human language. While we humans have no problem understanding each other, machines are not always able to decipher…

The responsibilities that lie within the sales team of every business is of utmost significance. Their contribution to the company simply cannot be overlooked. After all, what good is a business where there are no clients to do business with or how to Prospects for…

The average modern customer is well informed and smart. Long gone are the days when the information was scarce, and selling was easy. Today, a customer has a variety of sources to learn about a particular product or service. Blogs, websites, videos, reports – The…