Manufacturing Company Reduces Sales
Cycle by 30%
Using Direct Dials and Org Charts

Reduction in Sales Cycle Length

30%

Increase in Decision-Maker Connections

40%

Boost in Lead Conversion Rates

25%

Significant Time Savings

15hr/w

Introduction

Accelerating Growth in Manufacturing Sales

A mid-sized manufacturing company specializing in industrial machinery faced significant challenges in streamlining its sales process. With long sales cycles and difficulty in connecting with decision-makers, the company struggled to meet its revenue goals and maintain competitiveness in a fast-moving industry.

Determined to transform their sales operations, the company partnered with Clodura.AI to leverage its direct dial database and organization chart insights. The results were transformational, reducing their sales cycle by 30% and enabling faster, more targeted outreach.

Challenges

Navigating the Complexity of B2B Manufacturing Sales

Before adopting Clodura.AI, the company encountered several hurdles in its sales process:

Identifying Decision-Makers:

  • With complex organizational structures, pinpointing the right person to contact was time-consuming and often required multiple layers of communication.

Wasted Effort on Gatekeepers:

  • Sales teams spent hours navigating gatekeepers, leading to missed opportunities and delayed conversations with decision-makers.

Inefficient Prospecting:

  • A lack of accurate, verified contact data meant the team faced high rejection rates and wasted resources on invalid leads.

Extended Sales Cycle:

  • The inability to reach key stakeholders directly stretched the sales cycle to an average of 9 months, limiting the company’s ability to scale.

Solution

Empowering Sales Teams with Direct Dials and Org Charts

Clodura.AI provided the company with cutting-edge tools to address these challenges head-on: 

Access to Verified Direct Dials:

  • The team unlocked over 17 million direct dials from Clodura.AI’s free database and additional dials from the partner network, allowing direct access to decision-makers without gatekeeper interference.

Organization Chart Insights: 

  • Clodura.AI’s org chart feature mapped out the structure of over 50 million companies, enabling the team to identify and prioritize key stakeholders efficiently. 

Buyer Intent Data: 

  • By leveraging buyer intent filters, the sales team focused on prospects actively searching for industrial machinery solutions, improving the quality of their outreach.

Automated CRM Integration: 

  • Seamless integration with the company’s CRM kept prospect data updated in real time, reducing manual entry errors and ensuring smooth follow-ups.

Data Accuracy and Enrichment: 

  • The platform’s 95% accurate contact data eliminated wasted effort on invalid leads, allowing the sales team to focus on high-probability prospects. 

Implementation

Clodura.AI in Action

01

Scenario 1

Direct Access to Decision-Makers By using Clodura.AI’s direct dials, the team connected with 80% of key stakeholders on their first attempt, significantly reducing the time spent navigating gatekeepers.

02

Scenario 2

Targeting the Right People with Org Charts The org chart feature allowed the sales team to identify the Head of Procurement and other key decision-makers within target companies, eliminating guesswork and ensuring their pitches reached the right audience.

03

Scenario 3

Prioritizing High-Intent Prospects Leveraging buyer intent insights, the team focused on prospects with active buying signals, resulting in a 20% increase in meaningful sales conversations.

Results

Measurable Improvements Across the Sales Process

Within six months of implementing Clodura.AI, the manufacturing company achieved the following results:

30%

Reduction in Sales Cycle Length

Sales cycle time decreased from 9 months to 6 months, accelerating deal closures and revenue generation.

40%

Increase in Decision-Maker Connections:

The team connected with decision-makers faster, eliminating delays caused by gatekeepers.

25%

Boost in Lead Conversion Rates:

Accurate data and focused targeting resulted in more successful pitches and higher conversion rates.

15hr/w

Significant Time Savings:

The sales team saved an estimated 15 hours per week previously spent on researching and verifying contact information.

Clodura.AI has been instrumental in transforming how we approach sales. The direct dials and org charts have made it incredibly easy to connect with decision-makers, cutting our sales cycle significantly. We’re now closing deals faster than ever before!

Sales Director

Manufacturing Company

Conclusion

By leveraging Clodura.AI’s direct dials and organizational charts, the manufacturing company overcame its sales inefficiencies and achieved a 30% reduction in sales cycle length. Clodura.AI’s accurate data and actionable insights empowered the sales team to connect with the right people faster and close more deals.

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