Video Transcript
What’s the Difference Between SQL & MQL? : Video Script
Hey, this is Kapil Khangaonkar. Welcome to Sales Street, a series of new insightful videos on sales, Lead, gen, and marketing.
I hope you guys enjoy watching it and learn something from it. Thank you.
MQL basically is a marketing-qualified lead. Typically, you get that from the marketing team when anybody visits your website or reads a specific article, or shows any kind of interest on your website about your product or services.
So, the marketing team actually captures those leads, they qualify them as somebody who may be interested in your offerings and terms them as marketing qualified leads. Now, when those leads actually get further qualified for something called a bank, which is called B-A-N-T budget Authority need and time. So, if the same lead actually has the budget to buy your products or services today authority the person actually carries to do that, they have the need today to do it and the time right now is right for purchasing, then the lead actually qualifies for SQL, and then it is passed on to sales.
So typically, a lead from marketing to sales is passed if it is converted into an SQL where a salesperson can actually pick up a phone and then directly call another person to set up an appointment that actually becomes an SQL but otherwise anything which is not banned qualified is always termed as an NQL and not an SQL which is to be considered consumer marketing guys and not sales guys.
So, this is a big differentiating factor between MQA and SQL.
