Mid-Sized Tech Firm Identifies
Decision-Makers Faster with
Clodura.AI’s Org Charts

Faster Decision-Maker Identification

50%

Increase in Lead Engagement

40%

Boost in Conversion Rates

25%

Significant Time Savings

10hr/w

Introduction

Boosting Sales Efficiency in the Tech Sector 

A mid-sized technology firm specializing in cloud infrastructure solutions was struggling to scale its outbound sales efforts. Despite having a skilled sales team and a well-defined Total Addressable Market (TAM), the firm faced challenges in identifying and reaching the right decision-makers within target organizations. 

Clodura.AI’s advanced organizational chart (org chart) feature transformed their approach, enabling the sales team to pinpoint decision-makers faster, streamline outreach, and close deals more efficiently.

Challenges

Targeting Decision-Makers in Complex Tech Organizations

Before adopting Clodura.AI, the tech firm encountered several roadblocks that hindered its sales performance: 

Lack of Visibility into Organizational Structures:

  • Identifying decision-makers in large enterprises with layered hierarchies required significant time and effort.

Delayed Outreach:

  • Sales reps often spent days researching roles and responsibilities, leading to delayed conversations with potential buyers. 

High Drop-Off Rates:

  • Reaching the wrong contacts resulted in wasted resources and a lower lead conversion rate. 

Limited Tools for Targeted Prospecting:

  • The sales team relied on basic tools that lacked the depth and accuracy needed for complex B2B sales.

These challenges caused inefficiencies that extended the sales cycle and hampered the team’s ability to hit revenue targets. 

Solution

Leveraging Clodura.AI’s Org Charts for Smarter Targeting

Clodura.AI provided the tech firm with a comprehensive solution to streamline decision-maker targeting through its advanced features:  

Comprehensive Org Charts: 

  • With access to 50 million company org charts, the team gained clear visibility into organizational hierarchies, roles, and reporting lines.
  • This enabled them to identify key decision-makers such as CTOs, VPs of IT, and Heads of Procurement within minutes. 

Direct Access to Contacts: 

  • Paired with Clodura.AI’s direct dial database, sales reps could bypass gatekeepers and connect directly with decision-makers. 

Advanced Search Filters: 

  • By using seniority filters, the team quickly identified high-priority prospects, ensuring their outreach efforts were focused and effective. 

Seamless CRM Integration: 

  • Real-time syncing with the company’s CRM streamlined prospect tracking and ensured accurate data for follow-ups.

Actionable Buyer Intent Insights: 

  • The platform’s buyer intent data helped prioritize prospects most likely to engage, reducing wasted outreach efforts. 

Implementation

Clodura.AI in Action

01

Scenario 1

Targeting Key Roles Efficiently Using Clodura.AI’s org charts, the sales team identified and reached out to the VP of IT and the CTO within their top 10 target accounts. This saved them over 10 hours per week on manual research.

02

Scenario 2

Streamlining Outreach with Direct Dials By combining the org charts with direct dial data, the team achieved a 70% first-contact success rate, drastically reducing time spent on follow-ups. 

03

Scenario 3

Leveraging Buyer Intent Insights With buyer intent signals, the team prioritized outreach to organizations actively seeking cloud solutions, increasing the likelihood of engagement by 30%. 

Results

Faster Targeting, Higher Conversions

In just three months of using Clodura.AI, the tech firm experienced measurable improvements:

50%

Faster Decision-Maker Identification:

The team reduced the time spent finding decision-makers from 2 hours per account to under 1 hour.

40%

Increase in Lead Engagement:

More precise targeting resulted in higher response rates and more meaningful conversations.

25%

Boost in Conversion Rates:

Targeting the right stakeholders at the right time led to a higher win rate.

15hr/w

Significant Time Savings:

Sales reps saved over 10 hours per week, allowing them to focus more on closing deals rather than researching. 

Clodura.AI’s org charts have completely transformed how we approach outbound sales. Identifying decision-makers is no longer a guessing game, and we’re able to connect with the right people faster than ever before. This has directly impacted our conversion rates and overall sales efficiency.

Sales Director

Mid-Sized Tech Firm

Conclusion

Clodura.AI’s organizational charts provided this mid-sized tech firm with the visibility and efficiency needed to target decision-makers with precision. By cutting down research time, increasing engagement rates, and boosting conversions, the platform proved to be an invaluable asset in scaling their sales efforts.

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