Aaren Initiative - Lintas India

The fragmentation of Indian audiences and their mobility meant that Out of Home media soon became a separate entity and got specialized attention. This saw the launch of Aaren Initiative in October 2000. This also meant the coming together of Aaren Advertising, a veteran outdoor outfit and LINTAS. Aaren Advertising has an excellent 40-year track record. It has pioneered Airport Advertising, Gantries, Bridge Panels and a host of other outdoor media in the country. Lintas, one of Indias largest advertising agencies needs no introduction. The Initiative in Aaren Initiative came from Initiative Media then the media arm of Lintas. While Aaren provides the technical know-how and the statutory requirements (hardware) of the business, Lintas provides the strategic planning and implementation tools (software). Collaboratively, Aaren Initiative provides unmatched OOH solutions for our clients