Added Value

In 2004, three companies Added Value, Icon Brand Navigation, and Diagnostic Research combine under the Added Value name. Added Value is a creative marketing consultancy at the heart of WPP. Our purpose is to add serious value to the businesses we work with and the world we live in. We challenge our clients to build brands that shift categories and shape culture. We inspire brands to create experiences and champion issues that people genuinely want to engage with. Added Value provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. We help solve clients central marketing questions about market, equity, positioning, innovation and communications. Our company has 23 offices in 14 countries, yet our experience spreads across 150 markets worldwide and across all industry sectors. We operate under the business names Added Value, DR Added Value, Icon Added Value, Oracle Added Value, Added Value Cheskin, Added Value Saffron...