Adelante Media Group

Between 1980 and 2010, the Yakima/Tri-Cities Latino population had quadrupled in size. Since then, Latinos now by far represent the largest ethnic community in Eastern Washington. The Latino population in Yakima now exceeds 50% and theres been continued growth shown across the predominantly-Latino Yakima Valley, as well. Eastern Washington also boasts the largest Latino average household income of any region in the entire Northwest ($55,485). Today, it goes well beyond Yakima, as Tri-Cities and Wenatchee/Moses Lake are two of the most significant merging Hispanic markets in the entire United States. La Gran D engages listeners with a music intensive format featuring big contests, top notch radio personalities -- including the syndicated program Erazno Y La Chokolata. La Gran Ds Regional Mexican format addresses the musical taste of first and second generation individuals of predominantly Mexican origin this format is in Yakima, Tri-cities and Wenatchee/Moses Lake. Latino is a...