Advantage Business Marketing

Companies struggle to validate their marketing effectiveness. For example, around 60% of all marketers say that their biggest challenge is creating and tracking enough of the right content. Using agile content, we generate and measure perpetual demand at the buyer level. We give marketers the intelligence to prove their impact on revenue. Advantage Business Marketing delivers the news, trends, and analysis needed for business success, helping more than one million innovators at research and manufacturing organizations discover and procure new technologies that give them a competitive edge. The Advantage team leverages proprietary behavioral-data intelligence to provide measurable marketing solutions that expose true ROI for clients worldwide. Content Pillars: Innovation: How ideas begin and research moves forward... - Led by R&D, this pillar serves research scientists, engineers, and technical staff members of government, academic, and industrial laboratories around the world. ...