airasia rewards

BIGLIFE Sdn. Bhd. was incorporated in December 2010 to operate the airasia rewards Programme (formerly known as AirAsia BIG Loyalty Programme). In January 2014, Aimia Inc., a global leader in the loyalty management headquartered in Canada, acquired a minority stake in BIGLIFE Sdn. Bhd. In July 2021, the major shareholder of BIGLIFE Sdn. Bhd., AirAsia Digital Sdn. Bhd., acquired the remaining shares from Aimia to gain 100% ownership of BIGLIFE Sdn. Bhd. We began as an airline loyalty programme for airasia, and have since grown into a comprehensive lifestyle rewards platform that goes beyond flights, presenting a new, holistic way of rewarding loyal airasia members. With a diverse range of partners across lifestyle, travel and financial services categories, airasia rewards is now one of the biggest points platforms that allows borderless earn and burn activities across Asean and beyond. airasia rewards mission is to democratise loyalty points by making airasia points a universal lo...