Alima Pure

Alima Pure was founded in 2004 by Kate OBrien in her attic, when the natural beauty landscape was very different. She wasnt a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher. As a woman-owned and run company, empowering and connecting with others has always been at the forefront of what we do. We believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are. We are celebrating 10 years of being carbon neutral, by offsetting 100% of our carbon emissions through Carbon Fund. To commemorate our 10 year anniversary, Carbon Fund planted 100 trees. We are enrolled in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal. We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) t...