Alter Marketing Solutions Pvt. Ltd

It all started with a simple question: Why? When our co-founder Arjun Dsouza was working his behind off as a third officer on a container ship, he fell in love; with the first book on marketing he read. He sneaked a peek into the world of possibilities and he was excited. That is the first time he asked himself: Why am I here? Well, the pay was great. He continued reading and working for months until he came back home, to Mangalore. He looked around and saw that no brand was doing ANY of the things that the best marketers in the world spoke about. They treated their brands like objects and sold them like salesmen. And then he asked the second question: Why arent they doing what people have tried and succeeded with? The answer is they didnt know! And so his purpose was to learn everything he could about marketing and make brands more human. On the way, he stumbled upon a new way of marketing-The Digital Way! He discovered how any brand can create better relationships with their cus...