Armin Strom

Mr. Armin Strom studied watchmaking and set up his own store in his native town of Burgdorf in 1967. In parallel with the normal activity of a small watch shop, he also offered a restoration service and gradually developed a particular knack for the art of hand skeletonizing, long before it became fashionable among the mainstream brands. His desire to push the limits of his skills earned him a Guinness World Record in 1990 after he created the worlds smallest hand-skeletonised watch for ladies. When Armin Strom was looking for someone to take over the company, Serge Michel, a watch collector and friend of the family, jumped at the chance, bringing his childhood friend and watchmaker Claude Greisler on board with him. With memories of the man of mystery who would head off in his exotic Jaguar E-Type to deliver watches to his customers personally, Serge and Claude drew up ambitious plans to uphold the Armin Strom legacy of skeletonizing and fine watchmaking and at the same time dev...