ARTISTREE

ARTISTREE is the worlds first and only reactive Video agency. Almost all online videos are a linear and passive experience. The viewer clicks play, sits back, and watches the video - having the same viewing experience as anyone else. Linear video is a monologue in which only the voice of the content creator is heard. In contrast, Reactive VideoTM presents viewers with multiple choices (whether a few or dozens) within a single video. As the viewer engages by making choices, the video reacts by seamlessly changing the storyline based on the decisions made by the viewer. Reactive VideoTM is distributed on interactive platforms (PC/Mac, mobile, eventually interactive TV). It leverages the ability for viewers to interact with the video in real time, enabling a dialogue between the content creator and the viewer who, through choice, personalizes the viewing experience. And when the video has ended, the viewer can then share her/his personalized version of the video via email, ...