AS Company

Established in 1990, AS Company SA is a Greek-based manufacturing and trading company, with its main business activities revolving around toys. AS imports, distributes toys, as well as develops and manufactures its own toys. Leveraging on its deep know-how in the toys business, its extensive POS network (more than 1,800 points around Greece), and its robust licensing portfolio, AS Company has become one of the key players in the Southeast Europe Toy market. AS Company is positioning itself exceptionally well in the toy market, holding approximately 15% share, 2nd largest share. AS success is mostly based on a) being exclusive representative of globally known products with highly aware brands b) a dedicated marketing and R&D department c) long term relationships with toy & game retail chains, supermarkets and hypermarkets and d) healthy balance sheet that can support financing requirements of working capital and investments. Apart from the toy business AS Company has expanded in...