Aseer Investment Company

Aseer Investment Company (AIC) is a closed joint stock company fully owned by the Public Investment Fund (PIF) that has been established to support the transformation of Aseer into a year-round tourism destination for tourism, adventure, and wellness. AIC aims to establish long-term partnerships with local and international investors by unlocking a wide array of investment opportunities whilst untapping the potential of Aseer. The companys strategy is in line with HRH Crown Princes development strategy for the region, under the theme The Arabian Highland which aims to achieve unprecedented and sustainable growth in Aseer. AIC will support the achievement of PIF goals in line with Vision 2030 and contribute to the economic prosperity of the region by creating job opportunities, expanding local capabilities and enhancing quality of life whilst untapping the tourism potential of Aseer