Avirate

Avirate is a high-street international label for women. A venture by Timex and Fergasam Group (T & FG), one of the top five apparel manufacturers in Sri Lanka and amongst the top ten apparel manufacturers in the world. Driven by a vision par excellence, Timexs commitment towards continued growth and exploring new possibilities in the world of fashion led to the creation of a fashion label, Avirate. Avirate was launched in June 2010 during the IIFA (International Indian Film Academy) Film festival. Sri Lankas pioneer high-street fashion label launched its flagship store in Sri Lanka on December 7th, 2010, and a year later in India, in 2011. Avirate at present has five stores in Sri Lanka and seven stores in India. Avirates clothing line of high-street fashion consistently strives to deliver innovative and up-to-date trends through its products to the targeted customer. Moving its product line of day wear to evening and work wear, Avirate has a competitive advantage of being abl...