AXA Stenman Nederland BV

From origin, AXA develops, manufactures and sells builders hardware and bicycle accessories, both under its own brand name and as custom-made solutions for OEM clients. AXA has a strong position in the middle segment and high end of these markets. AXA changed from a product oriented to a swinging sales & marketing organisation, utilising the well known and strong brand name AXA. AXA was split in two separate sales divisions, each with their own branding and marketing strategy. These two sales divisions are operating under the brand names: AXA Bike Security and AXA Home Security. AXA aims for substantial and profitable growth in the Home Security and Bike Security markets. This growth can be achieved among others through the development of new products, broadening of the product ranges, the increase of (export) activities, and acquisitions. AXA distinguishes itself from competitors not only by its high quality products but also through its branding and innovation. Home ...