AYLLU

DEFINING A GENERATION You are me, I am you. And together, we are AYLLU. And so our symbol was born. THE STORY OF AYLLU A symbol of our generation, Ayllu is an uplifting expression of Love, Luck and Unity. Originating from the traditional Peruvian greeting, Ayllu celebrates diversity to create a community that stands in solidarity. Each jewelry item is imbued with the power to transform and inspire. Growing up in a multicultural household granted Elena Castaneda the founder of Bling Jewelry and designer of the AYLLU collection firsthand experience how different values and traditions can come together to create something new and beautiful. Her German-American mother and Peruvian father met in a place that embodies this principle - New York City. Though they came from vastly different backgrounds, they learned how to embrace differences and celebrate as a family. CREATING THE DESIGN The AYLLU symbol embodies the coming together of different people, values and cultures to create a ...