Backbone Branding

Expressing the Brand Essence Using Design is What Brings Brands Alive. We are an independent branding agency and creative business partner for clients who are ready for extraordinary solutions. To deliver such solutions we dig deep into a brands essence and values, clearly understand them, and then inject them into the design. This is the surest way to move beyond design for designs sake and give consumers a brand that is both undeniably relevant and incredibly engaging. Sure, its also a process by which weve been competing with worlds leading brands and won many respectable awards. But awards arent our goal. While they provide proof of our creativity, the appreciation of our works and offer credibility that comes from peer recognition, they are ultimately a means to acquiring ever more difficult challenges. And that is ultimately what gets us up in the morning: the thrill of working with clients to try and tackle increasingly challenging branding problems that then lead to succ...