BALDESSARINI

The BALDESSARINI brand moves in a lifestyle of independence and freedom. The brand itself sets the rules and limits by which it plays. Characteristic is the brands loyalty - to itself and to the customer. The brand offers a sense of security in what it is doing. BALDESSARINI is always aware of its effect and uses it to share its joy in life. It is true to itself and therefore shines with enormous authenticity. The brands attitude towards life comes from Hollywood, Los Angeles, California. We go back to 1969. Hollywood is revived. The golden era of Hollywood began with films like Easy Rider and Bonnie and Clyde. Its the time when the sound of Los Bravos Bring a Little Lovin or Treat Her Right by Roy Head echoes from the speakers of the Cadillac Coupe Deville. The brand is filled with joie de vivre, the desire to live the moment and the urge for freedom. In order to live out precisely these longings, the brand is always drawn to the metropolises and the coasts of Europe with the zei...