Banff & Lake Louise Tourism

Banff & Lake Louise Tourism (BLLT) is a member based, destination marketing organization focused on promoting the places, services, products and attractions of the Town of Banff, the community of Lake Louise and Banff National Park. To achieve this, BLLT works with our members, along with Parks Canada and the destination communities to enhance and improve the visitor experience and to inspire travellers from our key global markets. Mission: Inspire the world to experience the indelible awe of Banff and Lake Louise. Vision: A bold and disciplined marketing organization committed to the growth of our tourism economy and curation of our brand. Values: Our values help guide the ways in which we will achieve our Mission: Be Thoughtful. We constantly strive to do the right thing for our visitors, our partners, our environment and ourselves. We stay true to ourselves and this place by taking the time to assess and understand situations before making decisions. Our motivations and a...