Basic Apparel

Back in 2013, Basic Apparel was founded. This was the start of an exciting travel - and it still is. The idea was to create clothes, that people would use again and again. We wished to create that piece of clothes, that you continually grab from your closet, because that particular piece makes you feel most comfortable. It was and still is, clothes like that, we are creating for our customers and ourselves. Furthermore we wanted to give the brand a clean Scandinavian expression - good basic clothing with few details, made with good qualities and reasonable prices. We want to work against the flood of fast fashion, and create slow fashion instead. Fashion that lives more than one season, simply because its everybodys favorite clothing. Our philosophy was and still is - there is no need to make it harder than it is, which makes our brand simple and basic. We design every style ourselves and only get our clothes produced at places we feel safe traveling to. We visit our manufactu...