BEAUTYNOVA

Beautynova is a group of selected companies operating in the professional haircare industry, created for the development and consolidation of successful brands distributed worldwide. The journey of Beautynova started in 2012 and the Group was formed in 2020 through an acquisition and consolidation process of some of the most innovative professional hair care brands, becoming one of the largest global independent platforms in the industry. Beautynova is a leading developer of professional haircare products, with over 18.000 owned formulations. Today the Group generates 75% of revenues outside of Italy, its home market, and exports to more than 70 countries. The Group owns a premium portfolio of brands: - Beautynova Elite - Medavita - z.one conceptTM - milk_shake - simply zen - DEPOT - NO INHIBITION - URBAN TRIBETM - Hair Company - ING We have a successful track record in the development of the companies we have acquired, respecting their history, supporting their brands, empoweri...