Beef & Liberty

In 2010 we acquired Shanghais leading premium burger restaurant Gourmet Cafe. We spent a couple of years repositioning Gourmet Cafe refocusing the menu, updating the design, re-thinking the branding and streamlining the service leading to its re-launch as Beef & Liberty in 2013. In 2014 we opened our first Beef & Liberty in Hong Kong a second restaurant followed in 2015 and a third in 2016. Beef & Liberty is now firmly established as Hong Kong and Shanghais leading premium hamburger restaurant as recognised by SCMP and Thats Shanghai. For three consecutive years we have been the only hamburger restaurant in Hong Kong to be recommended by the Michelin Guide. Our longer term goal is to make Beef & Liberty one of the most loved hamburger restaurants in the world. Beef & Liberty is not a burger joint. We are a buzzy, full service restaurant that happens to specialise in hamburgers. We are weirdly fascinated by the hamburger and on a mission to serve our guests the best hambur...