Behavior Change for Good Initiative

The Behavior Change for Good Initiative housed at The Wharton School and the University of Pennsylvania unites a world-class, interdisciplinary team of over 150 academic experts from universities around the world with leading organizational partners to help advance the science and practice of behavior change. Founded and led by Professors Katy Milkman and Angela Duckworth, we identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Teams best ideas for changing a target behavior. We also communicate our findings to a large audience through op-eds, podcasts, books, live events, a YouTube...

Behavior change for good initiative operates in the Research services industry.

Behavior change for good initiative's revenue is 11m - 100m

Behavior change for good initiative has 11 - 50 employees.