Behind The Cup

Behind The Cup Where Passion Meets Purpose! Established in 2018 by three visionary Emirati friends, BTC is a testament to the power of friendship, shared dreams, and a relentless drive for excellence. Our journey began with a heartfelt passion for business and a deep-rooted love for the art of showjumping. This unique combination inspired our first venture Hoof, a specialty coffee cafe that seamlessly weaves in the equestrian theme, reflecting our true selves and what we hold dear. As our vision expanded, so did our horizons. We embarked on the journey of Archers Coffee Roastery, supplying premium green beans to countless cafes across the UAE. Our commitment to quality and our love for coffee led us to create a name that resonates with coffee enthusiasts everywhere. Moving to the HUT, a haven of serenity and taste, the HUT minimalist cafe is designed for those who seek relaxation and exceptional coffee experiences. Its a place where simplicity meets sophistication, and where ever...