Bettina Cosmetics

About Bettina Cosmetics From the time it was founded in October 1963, M & J Inc. was the heart and soul of a family from Mayaguez. The company that was established as a result of the partnership between the spouses Julia and Victor Mercado and the businessmen Richard Solomon and Herb Wilson was founded with the vision of accentuating the beauty of Puerto Rican women with high quality products while offering its customers excellent service. M & J, Inc. began as a distributor of cosmetics, of which Woltz, the line of Italian nail polishes, stood out. Despite the fact that there were already several multinational lines on the market, Woltz was highly successful thanks to three very important factors: excellent quality, a broad selection of colors, affordable prices. Twenty years later, the Bettina line of nail polishes was created, and since its inception, it has been the largest selling brand in Puerto Rico. With the help of the new generation of the Mercado family, Bettina C...