Bhaane

Bhaane is a contemporary clothing brand that is made in India for the conscious, urban millennial who is inspired by popular culture but also seeks to look beyond it. Bhaane means rising sun in Gurmukhi. The name embodies the brands penchant for progress, change, and optimism as it unfolds in a new, alternative India. Bhaane is all about an individuals point of view. It is a brand that believes that a community is a dialogue between different points of view, not a flat platform that express a homogenous voice. Street style is one of the key ways in which the brand has historically expressed a multicultural India. Whatever the brand makes whether product, podcast or coffee will highlight the person behind the commodity rather than the commodity itself. Anand Ahuja a spiritually inclined, sneaker enthusiast began Bhaane in 2012. The raison detre remains the same: to provide a platform for the wealth of Indian talent that exists in the country. Sonam Kapoor, one of Indias most ce...