Boots Media Group

Boots Media Group (BMG) is a leading retail media network agency in Europe, founded in 2021 by Boots UK, the UKs number one Health and Beauty retailer, alongside retail media pioneers SMG. Established to help brands activate high-performing, omnichannel marketing campaigns to the UKs Health and Beauty consumers, BMG leverages rich first-party data from over 17 million Boots Advantage card users to accelerate brand growth. Our unmatched technology and data insights make us the most comprehensive media toolkit among European retail media networks.* This ensures that your campaigns are always driven by creative thinking, precise targeting, and innovation. Partnering with BMG gives you the opportunity to increase shopper trust by aligning your brand with the UKs most trusted name**, steeped in 175 years of heritage. Dont just take our word for itaccording to a recent Mesh Experience report, shoppers were twice as likely to recommend a brand they encountered through Boots media. From...