Bowler

At Bowler, a subsidiary of JLR, you can maintain & upgrade your Defender, or experience the thrill of racing by joining the Defender Rally Series. At Bowler, our rich heritage and skilled team earned us a global reputation for quality and performance. Founded in the 1980s by Drew Bowler in Derbyshire, we quickly gained international recognition through our award-winning road and race vehicles. We became market leaders in innovative design, engineering and production of class-leading custom vehicles for road, race and all-terrain specialist applications. As the UK pioneers of Rally Raid cars, the adventure of racing is in Bowlers DNA; our vehicles have competed at the highest levels and been deployed in some of the toughest environments across the world. In 2019, Jaguar Land Rover acquired Bowler into their Special Vehicle Operations division. By the end of 2023, we transitioned to JLR Motorsport, enhancing the Defender Rally Series. We offer exceptional choices for driving adven...