BranchLab

BranchLab is a data science company providing solutions for healthcare brands, their agencies and media partners, helping to increase return on ad spend while enhancing consumer privacy. Advertisers must adapt to changing privacy regulations by adopting a new approach. BranchLabs data solutions set a new bar for privacy compliance, future-proofing the healthcare advertising industry in a rapidly changing environment. BranchLab has developed industry leading, privacy-compliant technology to create and deploy health audiences for targeted advertising. Our approach is built around the following key pillars; - Privacy-Safe: First and only ID-less audience modeling and cleanroom technology for healthcare advertising that complies with new state privacy regulations in all 50 US states. - HealthGraphTM: Proprietary database with anonymous health information for 300 million patients and 2.1 million healthcare providers, covering 90%+ of U.S. patient population and 98% of payers. -...