Brandthinktank Group

We started to float the idea of Brandthinktank in 2005 and then launched our Paris/London-based firm in 2007. For us, strategic intelligence is the critical mind, including self-criticism, the spirit of analysis and synthesis, and the hypothetical mind, i.e. the work of options, plus the creative spirit (as inspired by Andre Malraux). The eight essentials informing & framing Brandthinktanks From Depth to Growth approach are as follows: 1. Our objective: To be the premier consultancy in the Business of brands, across all consumer verticals & industry transversals. 2. Our raison detre: If marketing is all about creating a consumer (Peter F. Drucker), its branded desirability that works hardest. 3. Our definition: So a brand is a world, a brand is a sort of little universe in which people can relate to the objects (Patrick Thomas). 4. Our viewpoint: In the Megabrand era we are shifting into, the battle for our mind will be that of soft power, a battle of the imaginary. ...