Brybelly

Brybelly Holdings, Inc (Brybelly) was founded by Jeffrey Smith and Knute Lentz on January 1, 2005 as an internet retailer of gaming products selling across several e-commerce platforms and specialty websites. Within two years the company developed into a wholesaler and drop shipper of imported and domestic goods, and in April of 2007 Brybelly took its first order on Brybelly.com. From there, Brybellys reach, renown, and product catalog grew exponentially. Supplying casinos and salons alike, the company broke into countless new and diverse markets, including health and beauty, sporting goods, games and toys, even kitchen, camping and pet supplies. In 2012, the Indiana Business Journal named Brybelly one of Indianas fastest-growing privately held companies. Today, Brybelly specializes in product development and has pioneered the practice of Microbranding: creating narrowly-defined brands to more deeply penetrate market niches. Leveraging a global network of suppliers and an expa...