BUSINESS@SCHOOL - A BCG INITIATIVE

The objective of business@school, the educational initiative of Boston Consulting Group (BCG), is to give students practical business knowledge and key qualifications for their future professional life, as well as awaken their entrepreneurial spirit. business@school is continuously developed further together with the participating teachers. Every year, more than 1,000 students are taking the opportunity to get a firsthand taste of the business world together with their teachers and 400 professionals from around 20 partner companies and BCG who volunteer as coaches. The highlight of the year lets students prove their entrepreneurial prowess: In teams, they develop their own business ideas including a viable business plan with which they then compete against each other. b@s videochallenge The video competition by business@school connects business and digital know-how under the patronage of Elke Budenbender, judge and wife of Germanys Federal President Frank-Walter Steinmeier. Studen...