BUY WOMEN BUILT

A campaign to mobilise consumers to buy from female founded businesses by showcasing who they are and why buying from them is our quickest path to a stronger, fairer economy. By shining a light on women-built businesses, the campaign brings choice to consumers who want to buy with purpose and values they identify with, creating direct consumer support for women-built businesses. There is no better time for this. Our rates of female entrepreneurship in the UK are particularly low, 30% lower than USA. Closing the gap between male and female entrepreneurship has long had the potential to contribute an additional 200 billion to the British economy. The impact of the pandemic is only widening that gap. So much has been, and is being done to remove barriers to female entrepreneurship thanks to the Alison Rose Review of Female Entrepreneurship 2019. However, we feel there is one area that hasnt yet been tackled the visibility of female-built businesses in the eyes of consumers. As s...