Capital Preferences

Founded in 2014, Capital Preferences is an independently owned decision science technology and research firm created by globally acclaimed economists. We empower you to: Gather accurate client insights Our data and insights platform and gamified simulator technology measures client behavior and creates powerful business building and suitability insights in under 90 seconds Deliver intelligent recommendations We transform onboarding and annual reviews into an engaging and educational experience for the client Operate with greater safeguards and profitability while serving clients best interest We bring you unmatched Risk and Regulatory protection for your digital properties. Who benefits from Capital Preferences technology? Everyone. Your entire organization benefits by understanding customers scientifically and precisely. Marketing, sales, service, product, risk, compliance, and the CEO all rely on client insights except today most firms do not understand what drives each cl...