CAPOSHIE

The story of two entrepreneurs on the path to serve an under served market and have fun while doing it. Howard, a successful retailer for over 25 years, left his position at his successful retail company for the retired life. That soon changed when he met a young enthusiastic entrepreneur! At the time Adelle and Erin had built a successful e-commerce company called Peau De Loup catering the tomboy in the form of reinventing the button down for women, as seen on CBCs Dragons Den and as the official suit supplier for Team Canada during the FIFA Womens World Cup. The idea of Caposhie came about when Howard and his wife expressed their frustration with the retail options available to couple during this next phase of their lives, becoming all to familiar with the phrase I am not my mother! They werent ready to start shopping at the Talbots of the world but they couldnt quite fit into the likes of the Aritzia type retail spots. After countless meetings and a focus group filled with like...