Carya Connect & CRM

Our passion: the brand relationship We have one big passion: the coexistence of brands with their consumers. This coexistence has been known to take on many forms. A warm embrace. A trusted relationship. Living apart together. And at the moment, the rediscovery of each other. Consumers have always influenced each other. But today, the online social networks that connect them have speeded up this process considerably. Suddenly docile consumers took their lives and their relationship with brands in their own hands. Brands no longer are in control, they no longer choose what, where, when and how they communicate through traditional media. Today consumers use new media to discuss product experiences, brand values, advertising, all kinds of business aspects, and so on, without any input from the brands whatsoever. Suddenly millions of web authors (the consumers) are generating brand communication: they post opinions and above all, they find each other to be the most credible. ...