Cherry New Business Company

We founded Cherry back in 2004 because we felt there was an appetite for a different breed of new business consultancy. One that was strategy-led, shaped around an agencys particular needs and skills gaps, working as a member of their team in-house. We were customer-centric, before that was a thing, because we believed this just made good business sense as well as helping us deliver better results for our agency clients. Weve always been unashamedly focused on our clients businesses. Its only taken a global pandemic to get our new website done. But, as weve re-focused on our own brand, a couple of things leapt out at us. From the Bible to Daniel Kahneman, give and get given is a long-standing human truth. Reciprocity is rooted in kindness and decency. Weve always believed in decency. Being decent. Treating people decently. Doing the right thing. Going beyond. This is why Cherrys ethos is Remarkably Decent New Business. This isnt a strapline. Its a belief and its baked into everyt...