China Trading Desk

Many find advertising in China a complex market - regulations; a fragmented digital landscape; separate eco-systems; diverse consumer behaviours; different creative formats; cultural differences etc. We see our challenge to turn this complexity into simplicity to uncrowd the crowded. We navigate the market for better efficiencies and the effectiveness of every marketing campaign. With over a billion people to connect, we do not limit our scope in simply reaching or targeting them, we see our role in making meaningful connections, understanding their responses, reporting transparently in real-time and allowing for consequential decisions. Its not about leveraging the social network. Its about creating social ties. We dont just connect. We integrate with China. We believe In One-On-One Relationships Whether its internally or externally. Understanding consumers individually or our clients, our partners, our employees needs. We believe you can only have or build a relationship if ...