CI Research

CI Research has applied the high technology in market research to best serve the needs of todays customers. At the same time, the result will be updated immediately and interviewing time is also shorter. A .QUANTITATIVE RESEARCH METHODS 1. Consumer behavior and attitudes Studies (U & A) 2. Concept test 3. Advertisement Test (Before and after TVC showcases) 4. Price Test (BPTO, PSM) 5. Product Test (Before and After Launching) 6. In Home Use Test 7. Brand Health Check 8. Measurement studies (after the campaign) 9. Distribution check 10. Brand Satisfaction 11. Mystery Shopper 12. Other research methods B. QUALITATIVE RESEARCH METHODS 1. Market exploration research 2. Lifestyle Research 3. Customer Insight 4. Advertisement Test (story board or TVC) 5. Concept Test 6. Packaging Test 7. Product Test 8. Price Test 9. Other methods C. Target group has been implemented for projects 1. Housewife 2. Pregnant 3. Mothers with children 4. Office staff 5. Student / pupils 6. Intermedi...