Concretia Rock Products Private Limited

Concretia Rock Products (P) Ltd. was born as Royale Blue Metals in 2001 in Madurai. The company manufactures crushed aggregates with its own quarry that it mines with state-of-the-art technology. From humble beginnings Concretia has grown leaps and bounds and today leads many others in productive use of available capacity. Thanks to its own leased quarries, fleet of trucks, 40-odd employees and a burning desire to succeed! From the beginning, Concretia did not wish to be plain run of the mill and sell blue metal like a commodity as is the norm in this industry. Thus was born its flagship brand, BLUMET! BLUMET is not just a mere name to represent the product. Its a reflection of the bundle of benefits that customers needed but never realized they did. In an industry notorious for not supplying the right size of blue metal nor the right quality and quantity, Concretia decided to stand tall and be different. BLUMETs brand promise and positioning is epitomized by its baseline that a...