Corrente LLC

Media buying experts that use proprietary technology to manage paid marketing campaigns for large enterprises and Owned and Operated properties . Our keyword database allows us to access less competitive keywords at lower bid prices. Our database combines millions of organic search data + thousands of paid search data (buy side) with proprietary data on the highest performing head terms (sell side). Our buy side data is then categorized in a standard category taxonomy that matches our sell side data. With traffic fraud a key issue in paid marketing our technology enables smart ad buying, (b) blocks bad traffic, and (c) provides traffic quality visibility. We use fingerprinting technology to make intelligent decisions around audience quality and intent. RealAudience can also block fake users / bots by using conversion data, mouse speed, or click speed data to determine if the click is real giving our partners that competitive edge in conversion.