Cowboy Channel

The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on ProRodeo, bull riding, roping, reining, barrel racing, and other western sports genres, along with western fashion and music. The lineup also features a wide variety of live coverage from major western events showcasing the worlds toughest and most talented cowboys and cowgirls. On June 19, 2017, Patrick Gottsch, the CEO of Rural Media Group, made an announcement. He revealed that on July 1, FamilyNet would undergo a significant transformation, becoming The Cowboy Channel. This rebranding would shift the networks focus to Western sports and rodeo events, which had proven highly popular on RFD-TV. Gottsch expressed gratitude to Sony Pictures Television for their contribution to the networks success but acknowledged the intense competitio...